Optimization of the product concept for the videogame market by applying econometric modelling

Abstract

The video game industry is a mix of technologies and art. This is a rapidly evolving market which captures the look of many dreamers. They are not marketing specialists or experts in statistics. They have only their vision to guide them. Because of this, it is tough to find the right product concept for this market and entering this industry brings many risks. This thesis is created to help independent game developers find an alternative to their "gut assumption" in a data-driven approach using econometric modelling tools.