Developing a Competitive Marketing Strategy for Eldris The Key Success Factors of a Voip Vendor’s Entry into a New Foreign Market

Abstract

This study aims to help Eldris develop a stable marketing and new business penetration strategy and investigate and clarify the key factors that a VoIP vendor must consider when entering a new international market. Eldris would benefit significantly from implementing this strategy to create a solid customer base by utilizing the marketing and sales tools provided in this paper.