Customer Lifetime Value for Retail Based on Transactional and Loyalty Card Data
Date
2020
Authors
Kasprova, Anastasiia
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
Keywords
Customer Lifetime Value, Stochastic Approach, Customer segmentation
Citation
Kasprova, Anastasiia. Customer Lifetime Value for Retail Based on Transactional and Loyalty Card Data : Master Thesis : manuscript / Anastasiia Kasprova ; Supervisor Liubomyr Bregman ; Ukrainian Catholic University, Department of Computer Sciences. – Lviv : [s.n.], 2020. – 51 p. : ill.