Business Transformation. Building Product Strategy

Date

2020

Authors

Шаптала, Юлія

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Abstract

Based on the competitor analysis, we’ve built and formulated a USP for WebSpellChecker new solution - WProofreader extension for browsers. It’s reflected in the product’s main features: security, multilingual support, grammar, punctuation, spelling and style improvements, customization, user management, dictionaries. We consider data security and privacy as the key differentiator for our business settings as apart from the competition.

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Keywords

compound annual growth rate, customer relationship management, unique selling proposition, natural language processing

Citation

Шаптала Ю. Business Transformation. Building Product Strategy: Магістерська робота: (073 "Менеджмент”) / Ю. Шаптала / Український католицький університет. Кафедра управління та організаційного розвитку; наук. кер.: М. Чех. – Львів: УКУ, 2020. - 65 с.

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