Developing recommendations to increase adoption rate of eronomic scalpels on the US market of surgical instruments
Date
2022
Authors
Petsiukh, Sofiia
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Abstract
The history of scalpel usage in medicine goes back to the ancient times. And through-
out all that time the scalpel design has not gone through a major improvement pro-
cess compared to other medical devices. If we look at the pictures of knives that
early Egyptians used, they will not differ significantly from what the doctors use
today during surgery. Dr.Raymond Dunn, a practicing plastic surgeon at UMass
Medical Hospital, saw the room for improvement and created a design of an er-
gonomic scalpel handle to improve doctors’ experience. However, the market of
surgical scalpels already has a number of approved and tested by time products,
so entering it will be a challenge. In this bachelor thesis, I will look at important
aspects of the scalpels market in the US and develop recommendations to increase
the adoption rate of ergonomic scalpels designed by Dr. Dunn. To achieve this I
use Business Analysis techniques and apply the Axiomatic Design methodology to
design the steps for a successful market entry. The results of my work state that
in order to increase adoption rate of scalpels it is necessary to conduct further test-
ing with the current prototype, collect enough data to understand the interest of the
market. If needed, the design should be augmented to better fit custome needs.It is
also important to find product champions, who would advocate for the advantages
of the product in fron tof VACs.
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Citation
Petsiukh Sofiia. Developing recommendations to increase adoption rate of eronomic scalpels on the US market of surgical instruments. Bachelor Thesis. Ukrainian Catholic University, Faculty of Applied Sciences, Department of Computer Sciences. Lviv 2022, 40 p.