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dc.contributor.author | Kostiv, Markiyan | |
dc.date.accessioned | 2019-02-19T13:33:08Z | |
dc.date.available | 2019-02-19T13:33:08Z | |
dc.date.issued | 2019 | |
dc.identifier.citation | Kostiv, Markiyan. Customer Lifetime Value For Credit Limit Optimization : Master Thesis : manuscript / Markiyan Kostiv ; Supervisor Oleksandr Romanko ; Ukrainian Catholic University, Department of Computer Sciences. – Lviv : [s.n.], 2019. – 23 p. : ill. | uk |
dc.identifier.uri | http://er.ucu.edu.ua/handle/1/1330 | |
dc.language.iso | en | uk |
dc.subject | Customer Lifetime Value | uk |
dc.subject | Credit Limit Optimization | uk |
dc.title | Customer Lifetime Value For Credit Limit Optimization | uk |
dc.type | Preprint | uk |
dc.status | Публікується вперше | uk |
dc.description.abstracten | Customer lifetime value is an important metric for banks to optimize a credit limit, improve retention and set competitive pricing. The specifics of credit cards market provide challenges with undetermined usage time and positive correlation between the risk and revenue. To address these challenges, we present a customer lifetime value framework in conjunction with riskadjusted- return for revolving products and credit limit increase and decrease strategy taking into account CLV metrics. | uk |