Customer Lifetime Value For Credit Limit Optimization

dc.contributor.author	Kostiv, Markiyan
dc.date.accessioned	2019-02-19T13:33:08Z
dc.date.available	2019-02-19T13:33:08Z
dc.date.issued	2019
dc.identifier.citation	Kostiv, Markiyan. Customer Lifetime Value For Credit Limit Optimization : Master Thesis : manuscript / Markiyan Kostiv ; Supervisor Oleksandr Romanko ; Ukrainian Catholic University, Department of Computer Sciences. – Lviv : [s.n.], 2019. – 23 p. : ill.	uk
dc.identifier.uri	http://er.ucu.edu.ua/handle/1/1330
dc.language.iso	en	uk
dc.subject	Customer Lifetime Value	uk
dc.subject	Credit Limit Optimization	uk
dc.title	Customer Lifetime Value For Credit Limit Optimization	uk
dc.type	Preprint	uk
dc.status	Публікується вперше	uk
dc.description.abstracten	Customer lifetime value is an important metric for banks to optimize a credit limit, improve retention and set competitive pricing. The specifics of credit cards market provide challenges with undetermined usage time and positive correlation between the risk and revenue. To address these challenges, we present a customer lifetime value framework in conjunction with riskadjusted- return for revolving products and credit limit increase and decrease strategy taking into account CLV metrics.	uk